What REALLY sells my house in Houston Texas?

What REALLY sells a house?

When you hire a real estate agent to sell your home, you are hiring a marketing professional. Yes, it is true we are trained and take classes in many different subjects dealing from the obscure to the very important, but ultimately, when you hire an agent, you are saying “I believe this agent has the tools in his/her marketing arsenal to get my house the exposure needed to sell the house to the proper buyer”.

However, what REALLY sells a house? In my experience, it always, always, always (should I repeat that again), ALWAYS, boils down to four items.

1. PRICE–price is always the number one thing that people feel agents over emphasize. Truth be told, it’s the ONE item that can overcome almost ANY objection. The price of the home is key to a)who sees it in a search, b)who views the house c)who will buy it.

2. LOCATION–the location of the house is an important factor in selling the home. It’s a factor that you CAN NOT change though, and hence, it’s an item that can only be adjusted via PRICE (see number 1 above!)

3. CONDITION–Condition of the home influences who wants to buy the home. Is it ready move in or a project home with some sweat equity there to capture? Guess what, Price will once again overcome CONDITION in most instances!

4.TERMS– This is the one that gets overlooked by most agents and home sellers. The terms of the sale can make or break a sale and you might not even know it. Things such as including the fridge, curtains, BMW in the garage or other non realty items can be lumped into TERMS. So can some finance items such as a seller carried note, a seller carried second note, or a balloon payment are just a couple of the finance terms.

So in short, when you are considering selling your home, these are the FOUR items you look at and realize that ANYTHING you can not fix in the other three are all fixed with PRICE.

As a seller, you control PRICE, CONDITION and TERMS. Location is the only thing that is handed to you and that was decided when the home was purchased!

About Ron Tarvin, Broker/Owner

Ron Tarvin is a Broker/Owner of Texas Choice Realty and has been a licensed real estate agent for over 10 years. Ron's experience goes beyond that of a real estate agent as an active investor out of state for several years before moving to the Houston area and becoming a licensed real estate agent and ultimately Broker. Ron lives in the Katy TX area with his wife of 129 years and two daughters (19 and off at college, and 8). While not having a ton of time for hobbys with two kids going every which direction, Ron does love the ocean, scuba, computers, games and tea parties with his 8 year old daughter! Texas Choice Realty was formed on the basis that real estate is LOCAL and most of the large companies that are selling real estate are doing so on a national and international set of rules. Texas Choice Realty was conceived to be light, quick and effective at selling in the LOCAL real estate market while still embracing technology and reaching out to the many people relocating to our area every year. Texas Choice was also formed with the agent in mind. Ron saw how much money the traditional brokers were charging agents that work hard for their money and thought that because of the localized focus and lower overhead, Texas Choice would attract HIGH QUALITY, HIGH PERFORMING agents who wanted complete control of their business to best serve their customers. Larger chains often do not consider the client, who is the home buyer or home seller, and what THEIR needs are. The agent, with Texas Choice Realty, is free to best meet the needs of their clients because, as a broker, I don't pretend to know what EACH client wants! It's a great situation as agents are happier and do more business and home buyers and home sellers get the BEST service possible!
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